Excel Gum
Advertising
Magazine

The brief was to combine an objective
and subjective approach to the creation
of an effective illustration, for the purpose
of advertising the attributes of a consumer
product or service.

To create an effective advertisement, the illustration needed to
be captivating and entertaining. The illustration is heavily detailed
to show realism. The mountains were to represent coldness and
freezing breathe to correspond with the product, Excel gum.

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