The brief was to choose a social issue
that is interesting or feel is important,
but struggles with a communication
problem that needs to be overcome.
It has been specially designed to symbolized poverty.
The word "over" is highlighted to communicate that
poverty needs to be resolved. The upper case letters are
to show emphasis and to convey the important message.
The primary colours of Poverty are red,
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a simple yet
recognizable and bold colour.
The yellow represent reliability- to inform
and give sources. Dark grey is distinct and
able to communicate
The typeface Avenir is a versatile font so
using it as the main element strengthens
the visual aesthetic. The sans-serif type
face is used for cleanliness and legibility.